"The Amazon antitrust paradox"

"The Amazon antitrust paradox" refers to the legal challenge of regulating Amazon’s dominant market position. Traditional antitrust laws focus on preventing companies from restricting competition through unfair practices or harming consumer choice. However, Amazon's success benefits consumers with lower prices, vast product selection, and convenience, which complicates efforts to limit its power without risking harm to those benefits. The paradox lies in balancing the need to prevent monopolistic behavior while acknowledging that Amazon’s dominant role has arguably improved shopping for consumers, raising questions about whether existing antitrust laws sufficiently address the realities of digital marketplaces.