The Agency Model

The Agency Model is a business arrangement where a manufacturer or content creator (the "agency") sells products or services on behalf of others, earning a fee or commission rather than setting the final sale price. In this setup, the agency acts as an intermediary, managing sales, marketing, and customer interactions while the producer retains ownership. This model is common in publishing, real estate, and digital platforms, allowing producers to focus on creation while agencies handle sales and distribution. It often results in clearer sales pricing and aligns incentives between the agency and producer.