The Age of Surveillance Capitalism (Shoshana Zuboff)

*The Age of Surveillance Capitalism* by Shoshana Zuboff explores how major tech companies collect, analyze, and profit from personal data to influence behavior and dominate markets. This new economic model treats human experiences as commodities, often without explicit consent, eroding personal privacy and autonomy. Zuboff warns that this shift endangers individual freedoms and democratic values, as it centralizes power in corporations that prioritize profit over personal rights. The book advocates for increased awareness, regulation, and ethical practices to protect society from unchecked surveillance and its associated impacts.