The Affect Theory School

The Affect Theory School is a perspective in psychology and cultural studies that emphasizes the importance of emotions, feelings, and physical responses—called "affects"—in shaping human experiences and social interactions. Unlike theories that focus mainly on rational thought, this approach highlights how unconscious, visceral reactions influence behavior, perceptions, and cultural expressions. It explores how affective states can be contagious, fluid, and pre-conscious, affecting our responses to art, politics, and daily life. Overall, it shows that emotions are fundamental to understanding human culture, identity, and social dynamics beyond just logical reasoning.