The Advertising Standards Authority (UK)

The Advertising Standards Authority (ASA) is the UK's independent regulator responsible for ensuring advertising is truthful, legal, and fair. It reviews complaints about ads across all media, including TV, print, online, and social media. If an ad is found to be misleading or harmful, the ASA can require it to be changed or taken down. Its goal is to protect consumers and maintain trust in advertising by promoting high standards and holding brands accountable for honest communication.