The Advertising Research Foundation (ARF)

The Advertising Research Foundation (ARF) is a professional organization dedicated to improving the effectiveness of advertising and marketing through research and data-driven insights. It brings together industry experts, marketers, and researchers to share knowledge, develop best practices, and advance understanding of how advertising impacts audiences. By fostering collaboration and innovation, the ARF helps companies create more impactful campaigns and make informed decisions about their marketing strategies. Essentially, it serves as a trusted resource for understanding how advertising works and how to measure its success.