The Achievement Motivation Theory

The Achievement Motivation Theory suggests that people are driven by a desire to succeed and to accomplish challenging goals. It emphasizes that individuals with a high need for achievement prefer tasks that are moderately difficult—neither too easy nor too hard—which allows them to experience a sense of competence and satisfaction. This motivation influences how people set goals, persist through obstacles, and seek feedback. Essentially, it explains why some people strive for excellence and are motivated by personal growth and mastery, rather than just rewards or recognition.