the Aaker Brand Equity Model

The Aaker Brand Equity Model explains how a strong brand benefits a company. It focuses on five key areas: brand loyalty (trust and repeat business), brand awareness (how well people recognize the brand), perceived quality (how customers view the product’s excellence), brand associations (positive feelings or images linked to the brand), and other proprietary brand assets (like trademarks or patents). Together, these elements create a valuable brand that attracts loyal customers, allows premium pricing, and stands out in the market. Essentially, the model shows how building positive perceptions and strong connections with customers enhances a brand’s overall value.