The 7 Pillars of CRM

The 7 Pillars of Customer Relationship Management (CRM) are key areas that help businesses build strong, lasting relationships with customers. These pillars include Strategy (the plan to meet customer needs), People (employees who interact with customers), Processes (how customer interactions are managed), Data (information about customers), Technology (systems that support customer interactions), Culture (company values promoting customer focus), and Measurement (tracking success to improve). Together, these pillars ensure that a company understands andserves its customers effectively, leading to increased satisfaction and loyalty.