The 6 Principles of Influence

The 6 Principles of Influence, developed by Robert Cialdini, are key ways people can be persuaded. 1. Reciprocity: We tend to respond kindly when someone does something for us, feeling obligated to return the favor. 2. Commitment & Consistency: Once we commit to something, we're more likely to follow through to stay consistent with our past actions or statements. 3. Social Proof: We look to others’ behavior to guide our own, especially in uncertain situations. 4. Authority: We are more likely to be influenced by credible experts or figures of authority. 5. Liking: We are persuaded by people we like or find agreeable. 6. Scarcity: Things seem more valuable when they're limited or in short supply.