The 420 Movement

The 420 Movement is a cultural and social phenomenon that advocates for the legalization and normalization of cannabis. Originating in the early 1970s among students in California, "420" became a code representing cannabis use, with April 20th (4/20) celebrated as a day of protest, advocacy, and marijuana-related events. The movement aims to promote changing laws, reducing stigma, and supporting broader acceptance of cannabis for medicinal and recreational purposes. Over time, it has grown into a global symbol of marijuana legalization efforts and harm reduction awareness.