The 4 Ps of Marketing

The 4 Ps of Marketing—Product, Price, Place, and Promotion—are key factors businesses use to meet customer needs and achieve success. "Product" refers to what is being offered, including its features and benefits. "Price" involves setting a cost that reflects value, competitiveness, and profit goals. "Place" covers how the product is delivered to customers, such as stores or online channels. "Promotion" encompasses the methods used to communicate and persuade customers to buy, like advertising or social media. Together, these elements help businesses attract, satisfy, and retain customers effectively.