The 4 Ps

The 4 Ps of marketing—Product, Price, Place, and Promotion—are key factors in successfully selling a product or service. "Product" refers to what you’re selling—the features, quality, and benefits. "Price" is how much it costs consumers, considering value and competition. "Place" covers where and how the product is sold, such as stores or online. "Promotion" involves how you communicate with potential buyers, including advertising and sales strategies. Together, these four elements help businesses meet customer needs effectively and stand out in the marketplace.