The 4/20 movement

The 4/20 movement is a cultural phenomenon advocating for the legalization and normalization of cannabis use. Originating in the 1970s among students in California, "4/20" (April 20th at 4:20 p.m.) has become a symbol for cannabis enthusiasts worldwide. The movement promotes drug policy reform, responsible usage, and increased awareness about the therapeutic and economic benefits of cannabis. It often involves gatherings, protests, and social events on April 20th to support legalization efforts and challenge existing laws and stigmas surrounding marijuana.