the 3Cs (Company, Customer, Competitor)

The 3Cs—Company, Customer, and Competitor—are a framework to analyze a business environment. "Company" refers to your own organization's strengths, weaknesses, resources, and goals. "Customer" involves understanding the needs, preferences, and behaviors of your target market. "Competitor" includes analyzing other businesses offering similar products or services, their strategies, and market position. Together, these elements help identify opportunities, threats, and areas for improvement, enabling informed decision-making for strategic growth. This balanced view ensures a company aligns well with customer needs while staying ahead in a competitive landscape.