The 3 I's Model

The 3 I’s Model refers to three key components in understanding how individuals process and respond to information: Identification, Interpretation, and Integration. Identification involves recognizing and selecting relevant information from the environment. Interpretation is how we assign meaning to that information based on our experiences and beliefs. Integration is the process of incorporating this interpreted information into our existing knowledge and decision-making. Together, these steps influence our perceptions, judgments, and actions, shaping how we understand the world and respond effectively. This model helps clarify the cognitive process behind perception and decision-making in various contexts.