The 1964 Presidential Campaign

The 1964 Presidential Campaign centered on incumbent President Lyndon B. Johnson’s bid for a full term after assuming office. His main opponent was Republican Barry Goldwater, a conservative senator. Johnson promoted his "Great Society" programs aimed at ending poverty and racial injustice, while Goldwater urged limited government and military strength. The campaign was marked by intense debates over civil rights, social policies, and Cold War issues. Johnson’s effective campaigning and positive message ultimately won him a landslide victory, securing himself a full term as President and shaping American politics during a turbulent era of reform and change.