Thaler-Sunstein Nudge Principles

The Thaler-Sunstein Nudge Principles suggest shaping choices in a way that encourages better decisions without restricting options. They focus on making beneficial options more visible or easier to choose, such as arranging healthier foods at eye level. Nudges respect individual freedom while guiding behavior subtly. The goal is to improve decisions in areas like health, finance, and environment by designing the choice environment thoughtfully, helping people act in their best interest often without even realizing it.