Thaler & Sunstein

Thaler and Sunstein are behavioral economists who explore how people's decisions are influenced by their environment, often unconsciously. They introduce the concept of "nudging," which involves designing choices in ways that guide individuals toward better outcomes—like healthier eating or saving more for retirement—without restricting freedom of choice. Their work emphasizes that small changes in how options are presented can significantly impact behavior, leveraging insights from psychology to improve individual and societal decision-making while respecting personal autonomy.