Thaler's "Nudge"

Thaler's "Nudge" refers to subtle design choices that influence people's behavior in predictable ways without restricting their freedom of choice. By structuring options thoughtfully—such as placing healthy foods at eye level or automatically enrolling employees in pension plans—organizations can encourage better decisions while maintaining individual liberty. The concept leverages psychological insights to improve outcomes in areas like health, finance, and environment, demonstrating that small changes in the environment can "nudge" individuals toward more beneficial behaviors without force or mandates.