Thaler's libertarian paternalism

Thaler's libertarian paternalism is a way of guiding people's choices to improve their outcomes while preserving freedom of choice. It involves designing decision environments, or "choice architecture," that gently nudges individuals toward healthier, more beneficial options without restricting their freedom. For example, placing healthy foods at eye level encourages better eating habits. The approach respects personal independence, aiming to help people make better decisions by making the desirable options easier to choose, without forcing or mandating them.