Textual Turn

The Textual Turn refers to a shift in academic and cultural studies emphasizing the importance of texts—such as literature, language, and media—in shaping understanding of human experience. Instead of focusing solely on social or historical contexts, scholars analyze how meaning is constructed through language, symbols, and written works. This approach highlights that our perception of reality is influenced by the way texts communicate ideas, cultural values, and power dynamics. Essentially, it underscores the central role of language and written material in shaping knowledge, identity, and social structures.