Tex Schramm

Tex Schramm was a pioneering sports executive best known for shaping the Dallas Cowboys' success. As the team's president and general manager from 1960 to 1989, he helped establish the franchise as an NFL powerhouse, emphasizing strategic planning, branding, and fan engagement. Schramm also played a key role in the creation of the Super Bowl and contributed to the NFL’s growth into a major sports league. His innovative approach to team management and league development made him a influential figure in professional football history.