testimonial arguments

Testimonial arguments rely on the support of reputable or trusted individuals—such as experts, celebrities, or everyday users—to endorse a product, idea, or position. The reasoning is that if respected or relatable people vouch for something, others are more likely to believe in its value or truth. This type of argument appeals to the audience’s trust in the testimonial provider, suggesting that their endorsement is evidence of quality or effectiveness. However, it’s important to consider whether the testimonial is genuine and unbiased, rather than solely relying on personal approval as proof.