Test Marketing

Test marketing is a strategy where a company introduces a new product or service in a specific, limited area to evaluate its performance before a full-scale launch. This allows the company to gather real-world feedback on how customers respond, identify potential issues, and refine the offering. It helps minimize risk by providing insights on marketing effectiveness, sales potential, and customer preferences in a controlled environment. Essentially, it's a trial run that informs decisions on whether and how to expand the product’s release more broadly.