Terry Hill (Business Strategist)

Terry Hill is a prominent business strategist known for his work in operations management and competitive strategy. He emphasizes the importance of aligning a company’s operational capabilities with its overall strategic goals. Hill developed the concept of "order winners," which are unique features that lead customers to choose one product or service over another, and "order qualifiers," the basic criteria that a product must meet to compete. His insights help businesses improve efficiency, meet customer needs, and achieve success in competitive markets, making his theories highly influential in both academic and practical business settings.