Ten Types of Innovation

The Ten Types of Innovation categorize different ways companies can create value. They include areas like product performance (how good the product is), product systems (integrating products for added value), service models (how services are delivered), channels (how products reach customers), brand (company identity), customer engagement (building relationships), process innovations (improving how work is done), supply chain (managing suppliers), revenue models (how money is made), and network innovations (partnerships and collaborations). By innovating across these areas, companies can differentiate themselves, improve customer experience, and stay competitive in the market.