Temptation Bundle Theory

Temptation Bundle Theory suggests that combining a desired but less productive activity with a more beneficial one can boost overall self-control. For example, allowing yourself to enjoy a treat (like watching TV) only while exercising creates an incentive to stay active. This "bundle" leverages the appealing aspect of the indulgence to motivate better choices, making it easier to resist temptation in other areas. Essentially, it employs strategic pairing to align immediate pleasures with long-term goals, helping individuals manage impulses by linking enjoyment with productive or healthier behaviors.