Television Rating Points (TRP)

Television Rating Points (TRP) measure the popularity of TV shows by estimating the percentage of viewers watching a particular program at a given time. It helps broadcasters and advertisers understand which shows are attracting audiences, guiding programming decisions and advertising revenues. TRPs are calculated using data from a sample of households, often through meters or surveys, representing the larger viewer population. Higher TRPs indicate greater viewer engagement, making the show more valuable for advertisers. Essentially, TRPs quantify a show's reach and appeal in the TV landscape.