Ted Levitt

Ted Levitt was a renowned economist and professor who emphasized that businesses should focus on understanding and fulfilling customer needs rather than just selling products. He argued that companies succeed by tailoring their offerings to what consumers truly want and adapting to changing preferences, rather than sticking rigidly to their original products or services. Levitt's ideas encourage businesses to think creatively about innovation and customer experience, fostering long-term growth by aligning their strategies with market demands. His work remains influential in marketing and management, highlighting the importance of customer-centric approaches.