Technology Readiness Index

The Technology Readiness Index (TRI) measures how comfortable and willing people are to adopt and use new technologies. It assesses traits like optimism about technology, confidence in using it, and cautiousness or reluctance. A high TRI indicates someone is enthusiastic and open to trying new tech, while a lower TRI suggests they may be hesitant or unsure. This index helps businesses understand customer attitudes toward innovation, allowing them to tailor marketing, develop user-friendly products, and improve adoption strategies accordingly.