Technology Adoption Process

The Technology Adoption Process is a model that describes how individuals and organizations come to accept and use new technology. It usually involves several stages: awareness of the technology, interest in its benefits, evaluation of its usefulness, trial use, and finally, full adoption. People move through these stages at different paces, influenced by factors like personal experiences, social interactions, and perceived advantages. Understanding this process helps innovators and marketers effectively promote new technologies by addressing concerns and encouraging acceptance among potential users.