Technological Adoption Life Cycle

The Technological Adoption Life Cycle describes how different groups of people adopt new technologies over time. It starts with innovators who eagerly try new things, followed by early adopters who see the technology’s potential. Next are the early majority and late majority, who adopt once the technology proves its value and is more mainstream. Finally, laggards join reluctantly, often when the technology becomes essential or unavoidable. This cycle helps businesses understand how a new technology spreads and what strategies to use to reach different groups effectively.