TCF (Transparency and Consent Framework)

The Transparency and Consent Framework (TCF) is a set of rules designed to help websites and companies obtain and manage user permissions for collecting personal data, especially for advertising purposes. It ensures users are informed about what data is being collected and why, allowing them to give or withdraw consent easily. TCF also standardizes how this information is shared between different organizations, promoting privacy and compliance with regulations like GDPR. Overall, it aims to balance effective digital marketing with respect for user privacy and transparency.