TCF Principles

The Transparency & Consent Framework (TCF) Principles are guidelines that ensure websites and apps handle your personal data responsibly. They emphasize clear communication about what data is collected, why it’s needed, and how it will be used. The principles promote user control, allowing you to give or withhold permission for data processing. They also require organizations to respect your choices and provide easy ways to change your settings. Overall, TCF aims to protect your privacy and build trust by making digital data practices open, understandable, and respectful of your rights.