"Tastes Great, Less Filling" (slogan)

"Tastes Great, Less Filling" is a slogan used by beer brands to highlight that their product offers the enjoyment of good flavor while also being lower in calories or less filling, making it easier to drink multiple servings without feeling overly full. It emphasizes a balance between flavor and lightness, appealing to consumers who want enjoyable taste without the heaviness or guilt associated with richer beers. Essentially, it promotes the idea of having a satisfying experience while maintaining a lighter, more manageable drinking experience.