Targeting Practices

Targeting practices refer to how companies identify and reach specific groups of consumers most likely to be interested in their products or services. This involves analyzing data such as age, location, browsing behavior, and purchasing history to deliver personalized advertising or content. The goal is to make marketing efforts more effective by focusing on the right audience, while also respecting privacy regulations. Essentially, it’s about understanding customer preferences and intentionally engaging them with relevant messages to improve both the customer experience and business outcomes.