Targeting Methods

Targeting methods are strategies businesses use to reach specific groups of people most likely to be interested in their products or services. This involves analyzing data such as demographics, behaviors, and preferences to identify audiences. Common methods include demographic targeting (age, gender), behavioral targeting (online activities), geographic targeting (location), and contextual targeting (interests or content). By focusing on these specific groups, companies can deliver more relevant advertisements, increasing the chances of engagement and sales while optimizing marketing budgets efficiently.