target types

Target types refer to the different categories or groups that a marketing or advertising effort aims to reach. These can include specific audiences like age groups, genders, geographic locations, or interests. For example, a company might target young adults in urban areas who enjoy sports. Understanding target types helps businesses focus their messaging and resources effectively, ensuring their campaigns reach the right people who are most likely to be interested in their products or services. It’s about identifying and selecting the most relevant groups to achieve better engagement and outcomes.