Target Market Identification

Target market identification is the process of defining and understanding the specific group of consumers most likely to buy a product or service. This involves analyzing demographics (like age, gender, and income), interests, behaviors, and needs. By identifying this group, businesses can tailor their marketing strategies, messages, and product features to better resonate with these potential customers. Ultimately, knowing the target market helps companies efficiently allocate resources, improve customer satisfaction, and increase sales by connecting with the right audience.