TAM (Television Audience Measurement)

Television Audience Measurement (TAM) is the process of collecting and analyzing data on how many people watch TV programs. It helps broadcasters, advertisers, and advertisers understand viewer preferences and demographics, ensuring content reaches the right audience and advertising budgets are effectively allocated. TAM uses various methods like surveys, electronic meters, and digital tracking to gather information about viewership patterns, including who is watching, at what times, and on which devices. This data is vital for making informed decisions about programming, marketing strategies, and advertising investments in the television industry.