Tajfel and Turner

Tajfel and Turner developed Social Identity Theory, which explains how people form part of their self-image through group memberships. They proposed that individuals categorize themselves into groups (like teams, nationalities, or social classes), which boost self-esteem when these groups are viewed positively. This can lead to favoritism toward one's own group and sometimes bias against others. Their work helps us understand how group identities influence behavior, prejudices, and intergroup relations, highlighting the importance of social context in shaping individual attitudes and actions.