Sync licensing

Sync licensing is the legal permission required to use a music track in visual media like movies, TV shows, commercials, or videos. It involves the rights holder of the music (usually the songwriter or publisher) granting a license to synchronize the song with visual content. This license ensures that the creator of the visual media has the legal right to use the music and often involves a fee. Without sync licensing, using copyrighted music in a visual project could lead to legal issues and potential damages. It’s a key step in legally pairing music with visual storytelling.