SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

SWOT analysis is a strategic tool used in market analysis to evaluate four key areas of a business or project: 1. **Strengths** are the internal advantages that give the business a competitive edge. 2. **Weaknesses** are internal factors that hinder performance and may need improvement. 3. **Opportunities** are external chances for growth or improvement in the market. 4. **Threats** are external challenges that could negatively affect the business. By examining these elements, organizations can develop strategies that leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats.