SWOP

SWOP, which stands for Specifications for Web Offset Publications, is a set of industry standards designed to ensure consistent color quality in printed materials like magazines, catalogs, and newspapers. It provides guidelines for color reproduction, paper quality, and printing processes so that colors look uniform and accurate across different print runs and equipment. By following SWOP standards, printers and publishers can achieve reliable and predictable color results, enhancing the overall quality of printed publications and maintaining brand consistency.