Swoosh (logo)

The Swoosh logo is Nike's iconic symbol, designed in 1971 by Carolyn Davidson. It resembles a simplified, stylized wing or check mark, representing movement, speed, and athleticism. Its curved shape conveys a sense of motion and agility, aligning with Nike's brand identity of inspiring athletes to achieve their best. The Swoosh’s clean, simple design makes it instantly recognizable worldwide, and it effectively communicates dynamism without the need for words. Overall, it’s a visual representation of aspiration and performance, reinforcing Nike’s message of sport and excellence.