Swoosh

A Swoosh is a curved checkmark-shaped logo used by Nike, designed to symbolize movement and speed. Created in 1971, it represents the wing of the Greek goddess Nike, embodying athleticism and victory. The simple, flowing design is immediately recognizable and conveys energy, motion, and performance. As a branding symbol, it enhances Nike’s identity in sports and activewear, emphasizing qualities like agility, progress, and achievement. The Swoosh’s clean and dynamic shape helps reinforce Nike’s reputation as a leader in athletic innovation and style.