Swing Voters

Swing voters are individuals who do not have a consistent loyalty to a particular political party and can be persuaded to vote for either side in an election. Their choices are often unpredictable and can be influenced by current issues, candidate qualities, or campaign strategies. Because they can go to either party, swing voters are highly sought after by campaigns, as winning their support can be decisive in closely contested elections. They play a crucial role in determining election outcomes, especially in competitive regions or races.