Swing voter

A swing voter is someone who does not have a consistent allegiance to a specific political party or candidate. Instead, they are open to supporting either side in an election. Their decision can change from one election to another based on issues, candidates, or current events. Because they are undecided or flexible, swing voters can significantly influence the outcome of an election, especially in closely contested races. Politicians often focus on appealing to swing voters to sway the election in their favor, making them a key demographic in electoral strategies.