SWAT Analysis

A SWOT analysis is a strategic tool used to evaluate a business or project by identifying its Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal factors, like skills or resources, that the organization can control. Opportunities and threats are external factors, such as market trends or competitors, that the organization can influence or must respond to. It helps decision-makers understand the current situation, leverage advantages, address challenges, and plan effectively for future growth. Overall, SWOT provides a clear snapshot of where a business stands and guides strategic planning.